Worldwide
FROM VIETNAM'S COASTto kitchens abroad.
Follow the routes
The export map
Where the coast reaches.
Việt Nam ships fish sauce to more than 60 countries. Here's where the coast reaches.
Share of Việt Nam's fish-sauce exports, 2021.
The America chapter
Hand-delivered first.
Before the Whole Foods shelves and the nationwide 99 Ranch launch, Danny Trần delivered Son case by case to Asian supermarkets across California — from the family’s US home in Westminster, in the heart of Little Sài Gòn. Some things should scale slowly.
On shelves abroad
2.3M+
Vietnamese Americans
A bottle within reach
More than 2.3 million Vietnamese Americans keep a bottle of nước mắm within arm’s reach of the stove.
“A symbol of home,” Danny calls it.
Son also pours in Australia — say hello at sonfishsauce.net.au.
The credentials
Our waters, credentialed.
Phú Quốc fish sauce holds the EU’s first Southeast Asian Protected Designation of Origin (2012). Son’s gold medals: 1996 · 2002 · 2004.
EU PDO — a first for Southeast Asian food
PHÚ QUỐC
Gold medal
CẦN THƠ
Gold medal
VŨNG TÀU
Gold medal
HÀ NỘI
* Cần Thơ spelling pending label check — award scans to come from the family archive.
BRING SON TO YOUR SHELVES.
Eight distribution partnerships and counting.
info@sonfishsauce.com